Double Opt-In Email for Better Engagement and Deliverability
One of the most important things for your business is to have a list of customers and prospects that read and reply to your emails. Double opt-In for email improves engagement, helping you to build a loyal following of customers and prospects.
We’ve just implemented a system of double opt-in email address verification for our email list; take a look at how you can do it too. Continue reading “Using Double Opt-In Email”
The British Broadcasting Corporation (BBC) have unveiled plans that will require podcast listeners to log in. Apps and websites that require a customer/ user log in are great for not only large organisations, but everyone from hobby website owners up. Let’s take a look at what the BBC is doing, how it will benefit everyone and how you could apply their strategy to your service management business. Continue reading “Customer Login for Segmentation”
LinkedIn is a great place to promote your business because it has established itself as the social media home of business. LinkedIn users are looking for business solutions and lasting partnerships. Learn how an effective marketing strategy will put you in front of your most valuable prospects. Continue reading “Great LinkedIn Product Marketing”
Have you ever typed in the name of a company and noticed a lot of adverts above the results for their website? This is because their rivals are buying Pay Per Click (PPC) adverts for that search. This can be a great tactic if you’re trying to pick up new business, but a frustrating one if your business is being targeted. Let’s take a look at both how you can bid on your rivals and how you can counter it. Continue reading “Pay Per Click Bidding on Rivals”
Use PPC negative keywords to help make sure you only appear alongside relevant searches that will get more conversions. This easy to understand example comes with tips to make sure your adverts only appear for searches that will deliver you the best possible results. Continue reading “Using PPC Negative Keywords”
Make sure you don’t make this one, potentially huge mistake on your website. See how you can succeed with your Terms and Conditions and why they’re an essential part of your online presence that should never be overlooked. Continue reading “Using Terms And Conditions Effectively”
The keys to running print marketing campaigns that suceed are making sure you know your audience, know how to reach them and have a way to track the success of your campaigns.
Although digital marketing is our specialism and our passion, we never underestimate the potential of print (or other types of) marketing to get in front of customers to drive sales; and neither should you. We’re all about driving leads and sales, so let’s take a look at a real example of how we can run successful print maketing campaigns.
Continue reading “Print Marketing Campaigns”