Using Double Opt-In Email

Double Opt-In Email for Better Engagement and Deliverability

One of the most important things for your business is to have a list of customers and prospects that read and reply to your emails. Double opt-In for email improves engagement, helping you to build a loyal following of customers and prospects.

We’ve just implemented a system of double opt-in email address verification for our email list; take a look at how you can do it too. Continue reading “Using Double Opt-In Email”

Customer Login for Segmentation


The British Broadcasting Corporation (BBC) have unveiled plans that will require podcast listeners to log in. Apps and websites that require a customer/ user log in are great for not only large organisations, but everyone from hobby website owners up. Let’s take a look at what the BBC is doing, how it will benefit everyone and how you could apply their strategy to your service management business. Continue reading “Customer Login for Segmentation”

Pay Per Click Bidding on Rivals

Rival Schools

Have you ever typed in the name of a company and noticed a lot of adverts above the results for their website? This is because their rivals are buying Pay Per Click (PPC) adverts for that search. This can be a great tactic if you’re trying to pick up new business, but a frustrating one if your business is being targeted. Let’s take a look at both how you can bid on your rivals and how you can counter it. Continue reading “Pay Per Click Bidding on Rivals”

Print Marketing Campaigns

The keys to running print marketing campaigns that suceed are making sure you know your audience, know how to reach them and have a way to track the success of your campaigns.

Although digital marketing is our specialism and our passion, we never underestimate the potential of print (or other types of) marketing to get in front of customers to drive sales; and neither should you. We’re all about driving leads and sales, so let’s take a look at a real example of how we can run successful print maketing campaigns.

Continue reading “Print Marketing Campaigns”