Using Double Opt-In

Double Opt-In Email for Better Engagement and Deliverability

One of the most important things for your business is to have a list of customers and prospects that read and reply to your emails. Double opt-In for email improves engagement, helping you to build a loyal following of customers and prospects.

We’ve just implemented a system of double opt-in email address verification for our email list; take a look at how you can do it too. Continue reading “Using Double Opt-In”

Customer Login for Segmentation

Hail & Fail

#14 25th May 2017


The British Broadcasting Corporation (BBC) have unveiled plans that will require podcast listeners to log in. Apps and websites that require a customer/ user log in are great for not only large organisations, but everyone from hobby website owners up. Let’s take a look at what the BBC is doing, how it will benefit everyone and how you could apply their strategy to your service management business. Continue reading “Customer Login for Segmentation”

Great LinkedIn Product Marketing

Hail & Fail

#13 18th May 2017

plastic bottles

LinkedIn is a great place to promote your business because it has established itself as the social media home of business. LinkedIn users are looking for business solutions and lasting partnerships. Learn how an effective marketing strategy will put you in front of your most valuable prospects. Continue reading “Great LinkedIn Product Marketing”

Pay Per Click Bidding on Rivals

Hail & Fail

#12 11th May 2017

Rival Schools

Have you ever typed in the name of a company and noticed a lot of adverts above the results for their website? This is because their rivals are buying Pay Per Click (PPC) adverts for that search. This can be a great tactic if you’re trying to pick up new business, but a frustrating one if your business is being targeted. Let’s take a look at both how you can bid on your rivals and how you can counter it. Continue reading “Pay Per Click Bidding on Rivals”

Using PPC Negative Keywords

Hail & Fail

#11 4th May 2017

negative word cloud

Use negative keywords to help make sure you only appear alongside relevant searches that will get more conversions. This easy to understand example comes with tips to make sure your adverts only appear for searches that will deliver you the best possible results. Continue reading “Using PPC Negative Keywords”

Don’t Copy and Paste Terms and Conditions

Hail & Fail

#10 27-4-2017

Terms and Conditions mistake

Make sure you don’t make this one, potentially huge mistake on your website. We show you how to succeed with your Terms and Conditions and why they’re an essential part of your online presence that should never be overlooked. Continue reading “Don’t Copy and Paste Terms and Conditions”

Flyers Still Connect With Audiences

Hail and Fail

#9 20-4-2017

eHo Chef service, promoted with printed flyers, allows you to enjoy a great meal cooked by a talented chef in the comfort of your own home

Is print dead? I can hear you all asking why a digital marketing agency would hold up an example of a printed leaflet as great digital marketing.

Digital is our specialism and our passion, but we never underestimate the potential of print (and other types of) marketing to get in front of customers to drive sales; and neither should you. We’re all about driving sales, so let’s take a look at a real example of how we can do this using a printed flyer Continue reading “Flyers Still Connect With Audiences”