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Category: Hail & Fail

Major News Stories Can Increase Brand Awareness

Many people this week were united in their disapproval of one particular airline’s actions in removing a passenger from an overbooked flight

If you’re quick, it’s possible to use major news stories to increase awareness of your brand. Let’s take a look at a great example and ways you could do the same.

Continue reading “Major News Stories Can Increase Brand Awareness”

Author Theodore BigbyPosted on 13th April 20178th June 2021Categories Hail & Fail

Voice Search In A Viral Marketing Campaign

Burger King’s marketing campaigns have once again brought it into the spotlight. Today’sexample relates to voice asistants and how not having a featured snippet left the fast food chain at a disadvantage in one of their viral marketing campaigns.

Continue reading “Voice Search In A Viral Marketing Campaign”
Author Theodore BigbyPosted on 13th April 201723rd June 2021Categories Hail & Fail

Industry Regulation Changes Can Help Market Your Business

Emirates Airbus A380

Industry regulation changes can help create marketing messages with real impact. Although they may often seem to have a significant negative impact, you will also find positives that will benefit your business in the long run. Continue reading “Industry Regulation Changes Can Help Market Your Business”

Author Theodore BigbyPosted on 30th March 20174th September 2021Categories Hail & Fail

Localisation Builds Trust And Authority

Making sure that all of your marketing is properly localised will help you build trust and authority in an instant. Images are a very important part of localisation and that’s the focus of this blog post. Let’s take a look at an example of less than optimal image choice and its potential impact.

Continue reading “Localisation Builds Trust And Authority”
Author Theodore BigbyPosted on 30th March 20178th June 2021Categories Hail & Fail

Segmenting An Audience To Reveal Qualified Leads

When you know your target audience, it’s possible to segment them effectively and reveal qualified leads. Continue reading “Segmenting An Audience To Reveal Qualified Leads”

Author Theodore BigbyPosted on 16th March 201723rd June 2021Categories Hail & Fail

Turn Negative Stories About Your Business Into Positives

This is a great example of how to turn a negative story about your business into a positive one. There are always going to be setbacks in business, but the ability to see positives can provide useful messaging and content for your marketing efforts. Continue reading “Turn Negative Stories About Your Business Into Positives”

Author Theodore BigbyPosted on 9th March 20177th June 2021Categories Hail & Fail

Hail & Fail

Hail & Fail is our weekly look at marketing, presenting great examples vs examples that could be improved. The example could be a campaign, advert, email, website, social media post or anything else marketing related. Continue reading “Hail & Fail”

Author More Than VenicePosted on 23rd February 201715th March 2017Categories Hail & Fail

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