Category: Hail & Fail

If you’re quick, it’s possible to use major news stories to increase awareness of your brand. Let’s take a look at a great example and ways you could do the same.

Continue reading “Major News Stories Can Increase Brand Awareness”

Burger King’s marketing campaigns have once again brought it into the spotlight. Today’sexample relates to voice asistants and how not having a featured snippet left the fast food chain at a disadvantage in one of their viral marketing campaigns.

Continue reading “Voice Search In A Viral Marketing Campaign”

Industry regulation changes can help create marketing messages with real impact. Although they may often seem to have a significant negative impact, you will also find positives that will benefit your business in the long run. Continue reading “Industry Regulation Changes Can Help Market Your Business”

Making sure that all of your marketing is properly localised will help you build trust and authority in an instant. Images are a very important part of localisation and that’s the focus of this blog post. Let’s take a look at an example of less than optimal image choice and its potential impact.

Continue reading “Localisation Builds Trust And Authority”

When you know your target audience, it’s possible to segment them effectively and reveal qualified leads. Continue reading “Segmenting An Audience To Reveal Qualified Leads”

This is a great example of how to turn a negative story about your business into a positive one. There are always going to be setbacks in business, but the ability to see positives can provide useful messaging and content for your marketing efforts. Continue reading “Turn Negative Stories About Your Business Into Positives”

Hail & Fail is our weekly look at marketing, presenting great examples vs examples that could be improved. The example could be a campaign, advert, email, website, social media post or anything else marketing related. Continue reading “Hail & Fail”