Marketing Strategy Blog

Flyers Still Connect With Audiences

Hail and Fail

#9 20-4-2017

eHo Chef service, promoted with printed flyers, allows you to enjoy a great meal cooked by a talented chef in the comfort of your own home

Is print dead? I can hear you all asking why a digital marketing agency would hold up an example of a printed leaflet as great digital marketing.

Digital is our specialism and our passion, but we never underestimate the potential of print (and other types of) marketing to get in front of customers to drive sales; and neither should you. We’re all about driving sales, so let’s take a look at a real example of how we can do this using a printed flyer Continue reading “Flyers Still Connect With Audiences”

Major News Stories Can Increase Brand Awareness

Hail and Fail

#8 13-4-2017

Many people this week were united in their disapproval of one particular airline’s actions in removing a passenger from an overbooked flight

Many people on social media and beyond this week were mostly united in their disapproval of one particular airline’s actions in removing a passenger from an overbooked flight. This kind of viral news story can, however, create a great opportunity for you to promote your business. Continue reading “Major News Stories Can Increase Brand Awareness”

Great Landing and Email Subscription Pages

Hail and Fail

#7 6-4-2017

Landing pages and email subscription confirmation pages vital to the success of your digital marketing efforts.

Landing pages and email subscription confirmation pages are vital to the success of your digital marketing efforts. Your landing page needs to convert and if your goal is to get new subscribers for your email marketing list, you need to make sure the confirmation page is well optimised to get the most out of your new subscriber. Continue reading “Great Landing and Email Subscription Pages”

Business Positives out of Negatives

Hail & Fail

#6 30th March 2017

Emirates Airbus A380

Turn negatives into positives that will benefit your business in the long run. If you can always find an opportunities in things that look like roadblocks, business growth is assured. On the other hand, in our Fail, we see how you could shoot yourself in the foot by choosing an image that doesn’t match the content you’re talking about. Continue reading “Business Positives out of Negatives”

Targeting and Extremist Content

Hail & Fail

#5 23rd March 2017

Google AdWords logo

Or Hail provided valuable information to their prospects and you can do the same to increase your conversions.

Also this week, several multinational companies have suspended their YouTube advertising after they were inadvertently associated with extremist content. See how you can stop the same happening to your business in this week’s Hail & Fail. Continue reading “Targeting and Extremist Content”