Marketing Strategy Blog - Page 5 of 6

Voice Search In A Viral Marketing Campaign

Burger King’s marketing campaigns have once again brought it into the spotlight. Today’sexample relates to voice asistants and how not having a featured snippet left the fast food chain at a disadvantage in one of their viral marketing campaigns.

Creating Great Landing Pages

Landing pages and email subscription confirmation pages are vital to the success of your digital marketing efforts. Your landing page needs to convert and if your goal is to get new subscribers for your email marketing list, you need to make sure the confirmation page is well optimised to get the most out of your new subscriber. Continue reading “Creating Great Landing Pages”

Industry Regulation Changes Can Help Market Your Business

Emirates Airbus A380

Industry regulation changes can help create marketing messages with real impact. Although they may often seem to have a significant negative impact, you will also find positives that will benefit your business in the long run. Continue reading “Industry Regulation Changes Can Help Market Your Business”

Localisation Builds Trust And Authority

Making sure that all of your marketing is properly localised will help you build trust and authority in an instant. Images are a very important part of localisation and that’s the focus of this blog post. Let’s take a look at an example of less than optimal image choice and its potential impact.

Monitoring PPC Advert Locations

Big brands have been reacting to their PPC Adverts being associated with unsuitable content. This lead to the eventual situation where content on some social media platforms can be demonetised when mentioning certain words or covering controversial topics. This helps to make sure brands are not incorrectly associated with negative situations.

Growing Sales With Content Marketing

It’s 100% possible too grow sales through the production and marketing of great content hosted on your website. Deliver information that really helps your target audience just as you’d do in real-life interactions. Being friendly and helpful is something you do regularly in face-to-face interactions. Helping your prospects is an essential part of your in-person job and that’s exactly how your content should work too. Continue reading “Growing Sales With Content Marketing”

The Worst Way To Build Links

Avoid the worst way to build links to save your business a big headache further down the line. Building links is one of the most challenging parts of Search Engine Optimisation (SEO) and there are definately ways to fail fast. Look at a few ways you cold get into trouble when link building.